You do not need a huge budget to do SEO well. Some of the most important tools are free and come straight from Google. Here are the ones that matter most for a service business.
Free and essential. It shows which searches bring you traffic, which pages rank, and any technical issues Google finds. Start here before anything else.
Tells you what people do once they land, which pages convert, and where your best traffic comes from. It connects your SEO work to actual leads.
For any local service business, this is the single most powerful free tool. A complete, optimized profile is what gets you into the local map pack.
Measures your Core Web Vitals and site speed, which Google uses as a ranking factor. It also gives you a clear list of what to fix.
A free way to discover the terms people search and roughly how often, so you can target the right keywords.
Once the free tools are in place, platforms like Ahrefs or Semrush add deeper keyword, competitor, and backlink data. They are worth it once SEO is a real priority, but the Google tools come first.
Free 15-minute discovery call. No pitch, no strings. Just three things I'd fix first for your business.
