Landing pages are the bread and butter of any digital marketing campaign. These are the pages that your visitors land on after clicking either on your PPC advertisement, your organic result page, or a link in your email.
A well-optimized landing page should dramatically boost your conversion rates and help you achieve your marketing goals. However, creating a landing page that converts is easier said than done.
In this article, we will share eight actionable expert tips that have been tested countless times by Tusk Creative Studios. Here we go.
Clear and Compelling Headlines
The headline is the first thing that your visitors will see when they land on your page. Hence, it is wise to have a clear, concise, and compelling headline that grabs their attention and entices them to read more.
Your headline should clearly communicate the value of your offer and what the visitor will gain by taking the intended action. For example, let’s say you own a fitness center in Orange County. You could use the headline “Transform Your Body in Just 30 Days!” to grab the visitor’s attention and entice them to sign up for their fitness program. But make sure you have a solid 30-day action plan; otherwise, you will end up with disgruntled customers.
Only Use High-Quality Images
Images play a decisive role in the overall look and feel of your landing page. Using high-quality images that are relevant to the landing page content will create a more visually appealing and engaging experience for your visitors. For example, if you are promoting a new product, use high-quality images of the product that showcase its features and benefits. Say that you are promoting your landscaping service; you can use images that depict the results that your service can deliver, such as before-after images.
Write Persuasive Copy
The copy on your landing page is your opportunity to convince your visitors to take the desired action. To achieve that, you need to write compelling copies that address the visitor’s pain points, highlight the benefits of your offer, and provide a clear and compelling call to action.
Here is an example to give you some content. If you are a real estate agent, you could write copies that talk about the pain points of homebuyers, such as the stress and uncertainty of finding the right home, and explain the benefits of your service, such as personalized guidance and access to exclusive listings.
Use Contrasting Colors
Using contrasting colors will draw attention to the most important elements of your page, such as the headline, the call to action, and any key visual elements. For example, if your landing page has a light background, use a dark color for your headline and call to action to make it stand out. Conversely, if your landing page has a dark background, use a light color for your headline and call to action. And there are specific color combinations that work great for web designs.
This tip is a no-brainer. As we all know, most people use their mobile devices to browse the internet. Hence, optimizing your landing page for mobile devices will ensure that it looks great and flows well on all screen sizes. This includes making sure that your images are responsive and blur-free, your text is easy to read, and your call to action is easy to click on a mobile device.
Use Social Proof
Social proof, such as testimonials or reviews, builds trust with your visitors and convinces them to take the intended action. Include testimonials or reviews from satisfied customers who have benefited from your product or service.
Ensure to include the customer’s name and photo (if possible) to add authenticity to the testimonial. For example, if you are promoting a weight loss program, include testimonials from customers who have successfully lost weight and improved their health with your program.
A/B testing, also known as split testing, is the process of creating two versions (and sometimes more than two) of your landing page and testing them against each other to determine which one fares better.
The testing will highlight any elements of your landing page that may be hindering your conversion rates and make the necessary adjustments to improve its performance. For example, you could test two different headlines, two different images, color combinations, font styles, or two different calls to action to see which one resonates more with your audience.
Creating a landing page that converts is no walk in the park, but by implementing these expert tips, you can create landing pages that not only look great but also convert well. Remember, the key to a successful landing page is to keep the visitor glued and shepherd them toward taking the action you want. So, roll up your sleeves and start optimizing your landing pages today!