Welcome to the Topic “Digital Marketing Terms Every Marketer Should Know”

Do you know digital marketing and its terms? You may be surprised. Even if you consider yourself an expert, it’s important to stay up-to-date on the latest terms and trends in the industry. That’s why we list some of the most important digital marketing terms every marketer should know.

So, whether you are a beginner in the world of digital marketing or wish to polish your skills, read on for a crash course in digital marketing terminology.

Common Digital Marketing Terms You Need to Know

We all know there’s a lot of jargon in digital marketing. It can be challenging to keep up, let alone try to sound like an expert when discussing your latest Facebook campaign with colleagues.

To help you out, here are the most common digital marketing terms, along with their meaning.

Above the Fold: 

Above the fold, terms come from the digital advertising and printing industry. It reflects the area of a website that’s visible without scrolling down a web page.

Account-Based Advertising:

Account-based advertising refers to the practice of displaying ads with specified titles at the target accounts. For example, if you want to market your new food chain to General Corporation. 

You can target multiple levels of responsibilities at General Corporation through this strategy. In this case, people working at General Corporation will see your ads.

Ad Banner: 

Ad Banner is the most used and common type of digital advertising. These ad units may include static graphics, videos, and other types of rich media ads. Most of these ads are prominently displayed on a web page, but you will also find them in an application.

Digital Marketing Terms

B2B (Business-to-Business)

B2B refers to a business conducted when selling a service or product to another business.

Bounce Rate:

A bounce refers to a website visit in which the visitor looked at and visited only a single web page of your site but did not interact with it, and then they left the website.

Churn Rate

Your churn rate refers to the lost customers during a particular period. For example, if you acquired 100 clients in April and you had 95 clients at the month’s end, your churn rate will be 5%.

Conversion rate

The conversion rate refers to the percentage of consumers, or potential consumers, who take any specific action. This “specific action” can be anything from signing up for a demo to making a purchase from your online store.

Customer Lifetime Value (CLTV)

Customer lifetime value refers to the prediction of how much income a consumer will bring during their time spent as your customer.

Off-Page Optimization

Off-page optimization refers to the activities you perform to improve your search rankings. The best example of off-page optimization is creating backlinks.

On-Page Optimization

On-page optimization means website owners’ actions while remaining on their website to improve search engine rankings. This mainly includes writing meta tags or optimizing your website’s speed and content.

Push marketing

Push marketing can be described as advertising and marketing efforts through a targeted message toward your potential or existing consumers.

Digital Marketing Terms

Pull marketing

Pull marketing is also known as inbound marketing, and it refers to marketing efforts customized to “pull” or attract users to your business website, brand, and merchandise.

Some common examples of pull marketing are search engine optimization and social media marketing.

Customer acquisition

This is a common digital marketing term. To some extent, we can say that digital marketing is all about customer acquisition. Customer acquisition can be described as the sales and marketing activities performed to capture or obtain a consumer.

Customer acquisition cost (CAC)

Customer acquisition cost (CAC) shows you the average cost of acquiring a new consumer. CAC is calculated through this formula:

Sales and marketing expenditures ÷ total number of consumers = CAC

CAC is a vital metric as it shows your potential profitability.

Search engine optimization (SEO)

Search engine optimization, aka SEO, is a widely acknowledged marketing term.

In simple words, SEO is described as the process of increasing the quality of organic traffic to your website from web search results (unpaid traffic). Keep in mind that paid traffic is not categorized in SEO.

Search engine marketing (SEM)

Search engine marketing or SEM can be described as the process of increasing the traffic to your business site using paid ads as well as SEO.

In simple words, SEO + paid search = SEM.

Search engine results page (SERP)

Search engine results page or SERPs refers to the results on a webpage that users see when they search anything on a search engine. Generally speaking, the high SERP rank means more users will click on it, and you will earn more traffic.


An impression refers to the instance of online content being shown to users. Often, this phrase is used in paid online ads.

Digital Marketing Terms

Click through rate (CTR)

Clickthrough rate or CTR is another commonly used digital marketing term. It refers to the percentage of clicks a marketing campaign gets relative to the total number of impressions.

A higher CTR means that marketing campaigns are getting more engagement with online viewers. The formula to calculate is:

Total clicks on a campaign ÷ total marketing campaign impressions) × 100 = Total CTR

Cost per mille (CPM)

Cost per mille, aka CPM, comes from the Latin language. “Mille” in the Latin language stands for “thousand,” and CPM refers to the cost per thousand impressions. CPM in digital marketing is used to set the cost of a specific paid ad campaign.

Cost per click (CPC)

Cost per click or CPC refers to the total cost of click in a specific paid search drive. With the CPC, businesses pay as per clicks, not as per impressions. CPC is the most popular pay-per-click platform. The most common example of CPC is Google Ads.


That’s it for our list of digital marketing terms! We hope you found it helpful. Now that you understand these concepts put them into practice and watch your business grow. Are there any other digital marketing terms you’d like us to cover? Let us know in the comments below. Thanks for reading!

Have any questions regarding the topic “Digital Marketing Terms Every Marketer Should Know” feel free to comment below.

Also Read: 5 Reasons why Marketing Strategy is Important for a Business