Tips and Tricks for Tracking Your Success.
As a digital marketing agency, one of your primary goals is to improve your clients’ website traffic and online visibility through search engine optimization (SEO). Google Analytics is an incredibly powerful tool that can help you track your SEO success and optimize your strategies. In this article, we’ll explore tips and tricks for using Google Analytics to track your SEO success.
Set up Google Analytics:
Before you can start tracking your SEO success, you need to set up Google Analytics. Create an account, add your website, and install the tracking code on your website. Once installed, Google Analytics will start collecting data on your website’s performance.
Track organic traffic:
Organic traffic refers to the visitors who come to your website through search engine results. In Google Analytics, you can track your organic traffic by going to Acquisition > All Traffic > Channels > Organic Search. Here you’ll see a report on your organic search traffic, including the number of sessions, users, and pageviews.
Monitor keyword rankings:
While Google Analytics doesn’t provide keyword rankings, it can show you which keywords are driving traffic to your website. Go to Acquisition > All Traffic > Channels > Organic Search, then click on the “Secondary Dimension” dropdown and select “Keyword.” This will show you which keywords are driving traffic to your website and how much traffic each keyword is generating.
Analyze landing pages:
Landing pages are the pages on your website that visitors land on after clicking on a search engine result. By analyzing your landing pages in Google Analytics, you can see which pages are performing well and which pages need improvement. Go to Behavior > Site Content > Landing Pages to see a list of your website’s landing pages and their performance metrics.
Measure bounce rate:
Bounce rate refers to the percentage of visitors who leave your website after viewing only one page. A high bounce rate can indicate that visitors aren’t finding what they’re looking for on your website. To measure bounce rate, go to Behavior > Site Content > All Pages. Here you’ll see a list of all the pages on your website and their bounce rate.
Conversions refer to the desired actions that visitors take on your website, such as filling out a contact form or making a purchase. By tracking your conversions in Google Analytics, you can see which pages are driving conversions and which pages need improvement. Go to Conversions > Goals to set up and track your website’s conversions.
Set up alerts:
Google Analytics allows you to set up custom alerts to notify you of significant changes in your website’s performance. For example, you can set up an alert to notify you if your website’s organic search traffic drops by more than 10%. To set up alerts, go to Intelligence Events > Overview > Custom Alerts.
Google Analytics is an invaluable tool for tracking your SEO success and optimizing your strategies. By monitoring organic traffic, keyword rankings, landing pages, bounce rate, conversions, and setting up alerts, you can identify areas for improvement and make data-driven decisions to improve your website’s performance. With these tips and tricks, you can use Google Analytics to take your SEO strategy to the next level.