Welcome to the Topic “What is Technical SEO and Its Checklist?”
At its heart, SEO is all about understanding how search engines work and then using that knowledge to structure your website or content to make it as easy as possible for Google (and other search engines) to understand what it’s about.
In simple words, Technical SEO is the process of optimizing your site and content from a technical perspective, ensuring that everything is set up adequately to maximize your chances of ranking well.
While it may not be as glamorous as creating killer content or building links, technical SEO is essential if you want your website to rank well in search engines.
So what are some of the key things you need to know about technical SEO? Read on to find out!
Technical SEO Definition:
Technical SEO comes in the On-Page category. It involves the improvement of all the technical aspects of your website to make it’s ranking better and higher on search engines.
Some common tasks under technical Optimization are making the site’s loading speed faster and more logical for search engines. According to experts, these are the pillars of technical SEO.
Now that you know what technical SEO is now, let’s look at Technical SEO Checklist:
Technical SEO Checklist
Always Use SSL
Using SSL is becoming more and more important for website owners. Google has stated that they give preference in search rankings to websites that use SSL and have also started displaying warning messages in Chrome when users attempt to visit non-SSL websites.
With this in mind, it is clear that using SSL is no longer optional if you want your website to be successful. So if you haven’t already, install an SSL certificate on your server and start using HTTPS!
Optimize your site for mobile users
Technical SEO is a minefield. You must consider many things, and it’s easy to miss something important.
That’s why we have put together this handy checklist to help make sure you’ve got all the bases covered.
The next key item on our Technical SEO checklist is to optimize your site for mobile users.
If your site isn’t optimized for mobile devices, you miss out on a huge potential audience. Make sure your site is responsive, and your content is easily read on smaller screens.
Fix duplicate content issues
Duplicate content can be a major problem for any website, as it can lead to search engines penalizing the site for having duplicate content.
However, you can fix duplicate content issues using various methods, such as 301 redirects, setting up canonical tags, or using robots.txt to block search engines from indexing certain pages.
One of the key items on our technical SEO checklist is creating an XML sitemap. An XML sitemap helps search engines index your website more effectively and tracks different pages.
Besides, creating an XML sitemap might seem daunting, but plenty of resources are available to help you get started.
Once you have your sitemap, you’ll be one step closer to optimizing your website for search engines.
Add structured data markup.
One key element of Technical SEO is structured data markup. This code helps search engines understand the content on your website and how it’s organized.
Using structured data markup for your site can be a technical challenge, but it’s worth it for its benefits.
It will make your site more visible in search results and simplify for users to find the information they’re looking for on your site.
In The End:
That’s a wrap on our introduction to technical SEO. We hope you know what technical SEO and the technical SEO checklist are.
Always check for broken links and 404 errors, optimize your images, ensure your website is crawlable and indexable, and test your website speed. These are just a few things you can do to improve your site’s ranking in SERP.
And if you need help getting started or want someone to take care of all these aspects for you so that you can focus on your business, reach out to us. We would be happy to assist!
Have any questions regarding the topic “What is Technical SEO and Its Checklist?” feel free to comment below.
Also Read: Top Metrics for Monitoring SEO Performance