Welcome to the Topic “Benefits of Instagram that Brands Don’t Know”
Chances are, if you’re a marketer or business owner, you should have at least a basic understanding of what Instagram is and the benefits it can offer your brand.
But even if you’re already familiar with the app, you might not know all the features and benefits available.
That’s why we have compiled this informative and comprehensive list of eight benefits of Instagram that brands don’t often know about. Check it out and see if there is anything here that could help take your marketing efforts to the next level.
Business Benefits Of Instagram
Do you have a personal Instagram account? If you don’t, you’re missing out! It is a great place to share photos and keep up with friends and family, and it is also an effective and powerful business tool. Curious to learn more? Keep reading for the business benefits of Instagram!
Everyone Uses Instagram
Gone are the days when consumers would meander through aisles of products, obediently following the flow of foot traffic. Today’s consumers are much savvier, utilizing social media and influencer marketing to do most of their shopping.
And with more than 25 million businesses actively using Instagram to market their wares, it’s easy to see why the app has become such a powerful tool for small businesses. Not only do people want visuals, but they also want content that feels relatable and authentic.
Fortunately, Instagram is the perfect platform for sharing this type of content. Whether you’re using stories, highlights, or posts, you can give your audience a behind-the-scenes look at your business naturally and organically.
So if you’re looking for ways to use Instagram to reach your target audience, consider giving them a glimpse into your world.
Easy to Target (and Retarget) Your Consumers
Targeting and retargeting your audience on Instagram is a piece of cake compared to other social media platforms.
On Facebook, you have to worry about privacy settings and whether or not your ads are even being seen by people who might be interested in them. On Twitter, you must fight for attention amongst a constantly scrolling feed.
But on Instagram, users are already in browse mode, so your ads are more likely to be noticed – and users are also more likely to be receptive to them since they’re not interrupting their feed.
So if you want an easy and effective way to target and retarget your audience, Instagram is the place to be.
Amazing Purchasing Power
Do you know that over a third of Instagram users have used the app to buy a product online? With Instagram’s incredible sales power, you cannot afford to miss out on this social media platform.
Here are some valuable tips to get started:
1. Use only high-quality images: With over 800 million monthly active users, your products need to stand out from the crowd. Use clear, well-lit photos to show your products in their best light.
2. Use hashtags wisely: Hashtags are a great way to get your products in front of potential customers. However, with over 1 billion active users on Instagram, it’s essential to use hashtags wisely. Research to find the most popular and relevant hashtag for your products, and don’t forget to switch things up occasionally.
3. Take advantage of Instagram Stories: With over 300 million daily active users, Instagram Stories is a great way to showcase your products fun and engagingly. Be sure to take advantage of all the features that Instagram Stories offers, including filters, stickers, and polls.
By following these tips, you’ll be well on your way to increasing sales and reaching new customers on Instagram.
Your Consumers Are on Instagram
With over 800 million monthly users, Instagram is quickly becoming one of the most popular social networking platforms. And it’s not just teenagers and pink-obsessed millennials who are spending hours scrolling through their feeds: a significant number of adults are now using the platform daily.
Brands and retailers who want to engage with this vast potential customer base must be on Instagram. The time spent on the platform is astonishing, and with 500 million daily users, there’s a lot of opportunity for businesses to connect with their target market.
So, what are you waiting for if you’re not already on Instagram? Get started today and reach those 800 million people.
Know Your Customers
If you’re looking to get to know your audience a little better, there’s no better place to start than Instagram. Not only can you see what they’re posting about, but you can also get a good sense of their interests and hobbies.
And if you’re feeling nosey, you can even look at their location and see what’s going on in their city or town.
So next time you’re wondering who your audience is and what they’re up to, be sure to give Instagram a try. You will be amazed at what you see and find out.
Tracking is Simple On Instagram
The ability to track sales and leads back to a specific Instagram ad is one of the platform’s significant benefits.
With so many firms and businesses investing in social media marketing, it’s more important than ever to measure your ROI and returns on the investment.
Moreover, Instagram makes it easy to see which ads are performing well and which need to be tweaked. You can also track and measure how many users click on your ad, visit your website, and make a purchase.
This level of transparency is essential for any business that wants to use Instagram as a marketing tool. By seeing exactly what works for you, you can make the most of your marketing budget and ensure that your Instagram ads drive sales and leads.
Conclusion
So, what are you waiting for? Start using Instagram to increase your brand awareness and drive sales! If you’re unsure how to get started, our team of experts is here to help.
Contact us today to learn more about how Instagram can benefit your business. Have you seen success with Instagram? Share your story in the comments below!
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